Disney Tarzan Home Video Launch

Client: Disney
Role: Creative Direction / Design / Animator

Yes, I have animated Disney characters…

Disney and Buena Vista Home Video came to me looking for a new way to promote the upcoming release of the animated feature film Tarzan to home video. They wanted to create an engaging digital experience that would drive sales but could also be used as an ongoing messaging platform to talk to consumers about other product tie-in’s they had with the movie.  My recommendation was to move the communication on step closer than the typical online ad campaign and create an interactive screensaver that would server as a direct to desktop communication channel.

The concept was Tarzan and the other main characters from the movie would play hide n seek and interact with the consumers desktop. In addition to the programming of the interactions my team and I were asked to create the original animation that would be used to create the experience.  This work had to be approved by the featured animators at Disney animation department. The screensaver was a success and was a key part in the online sales success of the home video release.