I’m a global design leader building world-class products and organizations that integrate research, data, and behavioral science with human-centered design methods to drive a long-term vision and near-term business impact. I founded CRZY as a strategy, design, and inspiration studio so I can use that experience to do great work with great clients. I am also the host of the award-winning The Crazy One podcast and travel to events worldwide as a keynote speaker.
As a leader, some of my greatest work will never appear in my portfolio because it’s the teams I’ve built, the leaders I’ve helped develop, and the companies I’ve helped grow over the past 15+ years at Starwood Hotels, Citi, InVision, WW, and McCann Erickson. I have a proven record of founding, building, scaling, and leading world-class teams ranging from 15 to 300+ people.
My style balances working s a leader with working alongside my teams as a hands-on designer and strategist where I can use my experience in creating industry-defining digital experiences, integrated global advertising campaigns, and Fortune 100 brands.
My work has been recognized with 150+ major design awards, and my app designs have been named one of the World’s 100 Greatest Apps. Apple has featured my work in 10 keynotes, 4 TV commercials, Apple Stores, on Apple.com, the iTunes Store, and the Human Interface Guidelines. I am a member of The International Academy of Digital Arts and Science and an annual Webby Award judge.
My work, speaking engagements, and podcast have given me a platform where I can use my voice and influence to take on long-standing industry issues like the lack of global mentorship and to be an ally for Black, Brown, Indigenous, and LGBTQ+ voices and more.
I have over 20 years of experience across multiple industries integrating data with human-centered design methodologies to create the strategies, concepts, and executions for innovative digital products, award-winning integrated global advertising campaigns, and multiple global Fortune 500 brands. See all of my work here.