Building an In-House Design Powerhouse

In-house creative teams have the chance to affect businesses in ways we haven’t seen since the Industrial Revolution, but most companies have processes and structures in place that keep these teams from doing great work and having the impact they should. Join Stephen Gates, Head of Design Transformation at InVision, as he shares what he has learned first-hand about how to transform your in-house team from an overlooked commodity to a critical asset. He will share proven techniques and insights he has gained from leading successful and empowered client-side teams for 12+ years at Starwood Hotels and Citi as well as his Design Transformation team at InVision working alongside the world’s best in-house creative teams.

DOWNLOAD THE PRESENTATION PDF HERE


InVision design maturity study

An industry-spanning report that redefines design maturity today. InVision surveyed thousands of companies to explore the relationship between design practices and business performance. Explore the highlights here, and download the full report now to transform the way you work.

SEE REPORT OVERVIEW AND GET FULL REPORT

InVision Design Leadership Forum

Our mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams.

LEARN MORE ABOUT DLF

InVision Design Exchange Program

Design Exchange is a once-in-a-lifetime opportunity for senior designers from the world’s leading companies to experience a new city through the lens of design.

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The Crazy One podcast episodes that expand on some of the topics covered in this session.

EPISODE 72 LEADERSHIP

How to create REAL innovation.

Innovation is easily the most abused word in the corporate lexicon because we all talk about it so much but so few companies and teams are actually able to create it. In this episode, we will look at why innovation fails, the traits of truly innovative teams and what you can start doing on your team or in your company to fix all of this.

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EPISODE 70 LEADERSHIP

Understanding and improving your emotional intelligence

To lead creative teams you need to be able to understand your emotions, understand how other people feel and how your emotions can have an effect other people. In this episode, we are going to look at the five different parts of emotional intelligence to understand how they are all connected, how they affect you and what you can do to improve it.

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EPISODE 69 CREATIVITY

How to fight imposter syndrome

Even the most successful creatives a little secret we all share – from time to time we feel like frauds. It’s called design imposter syndrome and it is a psychological phenomenon where you have a belief that you’re inadequate despite evidence to the contrary. In this episode, we will look at why it is something we all have, the 5 different types of imposter syndromes, and what you can do about it.

LISTEN & SHOW NOTES

EPISODE 66 ORIGINALITY

What to embrace, fight, stop and start to rediscover your voice and create your best ideas.

Everyone wants to let their work have a stronger voice and be more original but we have to deal with self-doubt, group think, and working for companies that demand conformity to a shared culture and way of thinking. In this episode, we will look at what makes up the foundation of originality and then explore the things that you need to embrace, fight, stop and start to rediscover your voice, fight the forces that want to strip your originality away from you and give you a roadmap for how to create better ideas with more originality.

LISTEN & SHOW NOTES

EPISODE 63 CREATIVITY

The good and evil of data, research, and brainstorming

Combining data and research with your creative process is a tricky and frustrating thing for too many people. In this episode, we will look at data, research and brainstorming to see how powerful they can be when used correctly, the reasons why they can completely kill creativity when used incorrectly and the best practices you should use so that all these techniques can strengthen your work.

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EPISODE 55 LEADERSHIP

Know what fights to pick and how to fight them constructively

Fighting for what you believe in at work and what your team needs are a critical parts of leadership. The problem is that if you to do it too much then you are a real pain to work with but if you don’t do it enough then you aren’t an effective leader. In this episode, we will look at how to find a balance in how often you have fights, why they are important and how to make fighting constructive instead of destructive for you and your career.

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EPISODE 40 CREATIVITY

Who owns creativity: In-house or agency teams?

Over the past 10 years, there has been a continuous investment in the growth of in-house creative teams which has resulted in a changing relationship between companies and their agencies. In this episode, we will look at the pro’s and con’s of in-house and agency creative teams, the different ways they work and where we all need to go from here.

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EPISODE 38 CREATIVE DIRECTION

Creative Direction: Building stronger relationships with your clients (even the difficult ones)

The relationship between creatives and their clients is one of the most important parts of the creative process because to be able to do great work, your clients need to trust and respect you and your creative process but it doesn’t always happen. In this episode, I will talk about how to build a solid foundation with any client, the importance of trust in that relationship, how you can training bad traits out of difficult clients, how you can avoid problems by including clients in the creative process and some basic tips to building rapport with your clients.

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EPISODE 37 CREATIVITY

How to stop executive interference in your creative process

Creative teams are at their best when they are given a problem to solve instead of a solution to be vetted. One of the biggest places where these problems are generated are from company executives who throw out ideas that are taken as gospel to be blindly followed instead of a challenge that needs to be understood and solved. In this episode, I will walk you through the to most common and problematic places where this happens and how you can overcome it to let your team be creative and become more empowered within your company.

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EPISODE 32 – DISRUPTION

Create game-changing ideas by seeing opportunities before anyone else

The world is always changing around us and as creatives we need to be able to see these changes before they happen because those changes give us the opportunity to create disruptive ideas. But changes don’t always happen to an industry because on a start-up or app. This episode will teach you lessons in non-traditional disruption from tattooing, toys and my work on Apple Watch, as well as how you can learn to overcome cognitive bias to spot these opportunities before everyone else.

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EPISODE 30 – CLIENT-SIDE CREATIVITY

How to fix broken client-side creative teams

Companies want creativity and design like never before but very few of their internal creative teams have been empowered or supported to be able to take advantage of this demand. In this episode, I share everything I have learned leading client-side teams for 10+ years at Starwood Hotels and Citi.

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EPISODE 18 – BRAINSTORMING

The 7 rules for running a better brainstorming

Every company and every team wants to be more creative and have better ideas. But how do you get better? This episode shows you how to frame the opportunity given to you by your creative strategy using ‘how might we’ statements and the 7 rules to run a better brainstorming session.

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EPISODE 17 – HIRING

What do you need to look for to hire better creatives?

Every team wants to hire the best people but what do you look for? How do you get better at it? What should you avoid? This episode walks you through some of the questions I’ve learned to ask, some of the things I’ve learned to look for and some of the tests I’ve developed to find the best people.

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EPISODE 1 – CREATIVITY

Lightbulbs are bullish*t

Most people believe the myth that ideas are lightbulbs where we get all the answers to the problem all at one. Nothing is further from the truth. This episode looks at insights and tips on how you can be more creative and get a better understanding of your creative process.

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My Essential Resources

As a foundation to this podcast here are the essential apps I use, books, websites I visit, the people I follow, the video I watch and more as a starter kit for all creatives to use when listening to this podcast.

CHECK OUT THE ESSENTIALS