W Hotels Visions In-Room Channel

Client: W Hotels Worldwide
Role: Creative Direction

A look into whats new and next at W Hotels worldwide

I lead the creative direction for W Hotels in-room channel called W Visions which is a video guide to all things design, music, fashion and happenings globally for W Hotels. The channel is refreshed four times a year with 20+ minutes of new content in each refresh. All pieces for shot, edited and broadcast design done by our in-house video team with content that was also direct from video crews working all over the world. The goal of the content is to tell real stories about our hotels, our associates, the passions of the brand and everything that makes W a strong lifestyle brand. You can see one segment above, follow W Hotels on YouTube for more or watch the channel during your next W Hotels stay.