W Hotels represent the best and latest in global design, music, and fashion. The challenge was to design an app that would let guests stay connected with the brand, it’s content and create a unique experience on a W property or at home.
From the moment of arrival at a W Hotel, guests are invited into surprising, sensory environments where amplified entertainment, vibrant lounges, modern guestrooms, and innovative cocktails and cuisine create more than just a hotel experience, but a luxury lifestyle destination. Each hotel and resort is uniquely inspired by its destination, mixing cutting-edge design with local influences and creating a place to play or work by day or to mix and mingle in high-energy spaces by night. The new W Hotels iPhone app was designed to allow guests to stay connected with the W Hotels brand and experience that energy of hotels from anywhere.
Featured In:
New York Times, Sunday London Times, Wall Street Journal, MSN Online, TheStreet.com and Huffington Post Top 5 Best Branded Apps
Behance.com App Design Served
APP CONCEPT
The world’s first lifestyle hotel brand app
The world of W Hotels focuses on trendsetting design, music and fashion come to life in the design of the hotels, through W Happens events, partnerships including fashion events with CFDA, and at major events like Winter Music Festival. The concept behind the app was to leverage those partnerships and the resulting content to create the world’s first lifestyle hotel app. The app lets you quickly stay up to date on the latest W Hotels events, listen to their signature music curated by the world’s best DJ’s, and explore the right content for every W Hotel worldwide.
W HOTELS MUSIC
Sound travels
You like music. We like music. You love to discover new music. We have hotels around the world where we hear the latest tracks from people we meet who also love to discover music. From bonfires on the beach in Barcelona to pool parties in the Hollywood Hills, we are always listening. Whatever you’re in the mood for, we have the perfect playlist. We put those playlists into this app. Find the right mix to fuel your workout. Get your Zen on. Stay out all night or never get out of bed. And listen to the latest playlists from our W DJs and their friends all over the world.
PROPERTY CONTENT
What’s New/Next with every W Hotel
The world of W Hotels focuses on trendsetting design, music, and fashion. That insight comes to life in the design of the hotels, through W Happens events, partnerships including fashion events with CFDA, and at major events like Winter Music Festival. In addition to exploring W Hotels all over the world, app users can get W Insider tips, content from W Happening, fashion finds, show the W Store and get other meaningful ideas about “what’s new and next” specific to each unique W Hotel.
APP CONTENT
Design, music, and fashion through the lens of W Hotels
The world of W Hotels focuses on trendsetting design, music, and fashion. That insight comes to life in the design of the hotels, through W Happens events, partnerships including fashion events with CFDA, and at major events like Winter Music Festival. In addition to exploring W Hotels all over the world, app users can get W Insider tips, content from W Happening, fashion finds, show the W Store and get other meaningful ideas about “what’s new and next” specific to each unique W Hotel.
