The re-designed SPG.com launched the new global visual brand language and new tools, unprecedented features in the hospitality industry. The goal of the redesign was to provide members with personalized access to the program and a rich, customized online experience.
A new vision of hotel loyalty
The re-design of SPG.com was done to bring not only highlight the user’s SPG account information but to also show them what is possible with their SPG points. The account section transitions into an SPG Life section which highlights the SPG social media channels and multiple ways for members to use their points like offer and SPG Moments auctions.
A whole new way to redeem
The re-design also included a complete rethinking of the redemption section of the site. The previous incarnation was too wordy and confusing so members could never figure out how to effectively use it. The new version of the reception section was completely rethought from the ground up with Code & Theory. The new site version clearly laid out all the redemption options and will even show other ways of exploring reception options like trending, highest-rated, and member favorites.
Mobile-first web design
The site was designed to be able to work equally well on desktop and tablets. Elements like rollovers were removed as well as making buttons, form fields, and text size larger. Smartphones are served the mobile web version of the site which can be seen here.
It comes in compact sizes too
I also spent a year designing a mobile web version of the SPG site and all 9 of Starwood brand sites. This was done because the desktop site was optimized to work on tablets, so the site is served to desktop and tablets while the mobile web version is given to all mobile phones.
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