Starwood Mobile Check-In and Keyless Entry

Client: Starwood Hotels & Resorts
Role: Creative Direction / App Design / UI Design

SPG Keyless represents a groundbreaking turning point in the traditional hotel experience by fundamentally redefining the way guests arrive and check in to their rooms.

SPG Keyless, powered by the SPG app, enables guests to bypass the front desk, avoid waiting in line, and ultimately unlock their stay with a simple tap of their smartphone. This innovation frees up hotel associates’ time, allowing them to engage with guests and transform the first interaction from transactional to personal. It’s high-tech supporting high-touch unlike ever before.

Behance – Featured in UI/UX curated gallery


Disrupting a 40-year-old hotel standard

SPG Keyless is an evolution of Starwood’s Smart Check-In, another industry-first that debuted at Aloft hotels in 2011, allowing guests to bypass traditional check-in and access their rooms with an RFID-equipped key card. Building upon those early learnings to develop SPG Keyless, Starwood tapped the world’s largest lock manufacturer, Assa Abloy, to create an all-new, Bluetooth-enabled lock as well as keyless software, which are designed to securely recognize and connect with a guest’s mobile device. SPG Keyless works with both iPhone and Android devices.


Step 1: Register your device

For security reasons, each device must register with SPG Keyless and the guest can register multiple phones for their person, business, and other devices. The process is very simple and only needs to be done once per device. Once registration is completed the guest can read an extensive FAQ to prepare to use keyless for their next stay.

Step 2: Receive notification

After you have registered your iPhone to Android device with the SPG app it will let you know when you have an upcoming keyless stay to start the mobile check-in process.  You will receive a notification that will take you into the app to confirm your check-in time, check-out time, and payment method. After that, the keyless tile in the stay mode screen will keep the guest up to date on the process as it does from invitation to request to have your digital key.

Step 3: You’re ready to open the door

Once your room is available and your key has been sent to your device you will get another notification letting you know everything is ready. Simply go to the hotel, open the app to see your room number, and hold your device up to the keypad to open your door.

A media darling

The media launch generated millions of dollars in media impressions across most major global media outlets, 500k YouTube views in two weeks and all on $0 in media spend. 

Available on Apple Watch

SPG Keyless is also available on the SPG app for Apple Watch which makes it even easier to open your hotel room door with SPG keyless. The SPG app for Apple Watch gives you the option of opening your door from the app’s glance, an actionable notification, or from several places within the app.

Featured in 3 Apple keynotes. SPG Keyless was featured in 3 Apple keynotes, on and in the iTunes store as a part of the work done to bring the SPG app to Apple Watch.


And Steve Wozniak loves it!

We were lucky enough to capture Apple co-founder Steve Wozniak using SPG Keyless for the first time at the Hotel in Hollywood.