LeMeridien Global Site Re-Design

Client: LeMeridien Hotels
Role: Creative Direction / Web Design / UI Design

Webby AwardsFinalist Travel category
Web AwardsStandard of Excellence

Launch site

The concept for the site re-design is Discovery Starts with You and was created as a collaboration between my design group and the Swedish interactive agency North Kingdom. The Web site’s home page is a three-dimensional space that allows customers to navigate through the world of Le Meridien by selecting images associated with Le Méridien hotels, LM100 members, brand initiatives, and more. This is combined with an original sound experience, crafted by French composer Henri Scars Struck, which play as customers navigate through LeMeridien.com. The sound collage is dynamically mixed with background music that changes depending on the time of day.

Hotel search reimagined

One of the most unique aspects is its ‘Destination Canvas’ that connects guests’ personal interests with Le Méridien hotels and destinations. Guests choose images depicting their passion points and they are placed on a white canvas where they can change the size and position to signify the importance of the experience. When the moodboard  is finished the site provides destination recommendations that reflect the guests passions.

webComes in compact sizes too

I also spent a year designing a mobile web version of the LeMeridien site and all 9 of Starwood brand sites. This was done because the desktop site was optimized to work on tablets so the site is served to desktop and tablets while the mobile web version is given to all mobile phones.