Cathay Pacific Site Re-Design

Client: Cathay Pacific Airlines
Role: Creative Direction / Site Design / UI Design
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The goal of the site redesign was to create a world-class airline site that would deploy best-of-class functionality and express the unique personality of this Hong Kong based company.  The usability of their existing site needed to be completely re-worked to better organize content and add needed updates and functionality.

uxBooking a flight in 16 languages made simple

The usability was re-worked into multiple user flows that would accommodate the needs of their customers who came to the site to do research on flight, book flights, review / revise reservations and use their Marco Polo rewards club. The site also had to be able to display 16 different languages and all content had to be dynamically generated.

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 Bringing art to a digital site

To make the site feel more welcoming, differentiate the brand and in a nod to the tradition of Chinese calligraphy the site design incorporated many artistic and organic touches to help soften the digital grid.

siteFunctionality and branding

The visual re-design of the Cathay Pacific globalal site needed to update the look of the site to a more modern aesthetic that would appeal to a global customer base.

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A new rewards site

The project also included re-designing the Marco Polo rewards club site which had become dated with confusing usability. The new design featured a much cleaner user experience that made is easier for member to navigate all the available options.

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