Creative Powerhouse: How to build and manage an empowered creative team

Companies want creativity and design like never before, but very few of their internal creative teams have been empowered or know what to do so they can take advantage of this demand. Join Stephen Gates, in-house global head of design, as he shares what he has learned leading successful and empowered client-side teams for 12+ years at Starwood Hotels and Citi.

DOWNLOAD THE PRESENTATION PDF HERE


The Crazy One podcast episodes from the session

Creative people have the opportunity to affect businesses in a way we haven’t seen since the Industrial Revolution. The Crazy One helps you learn how to weave together all of the methodologies, strategies, information, and tools into a comprehensive strategy for elevating the business impact of design within your company. The diverse episodes will give you actionable insights to help you be more creative, become a better leader, create more innovative work, build better relationships with your clients, grow a stronger career and more. Host and award-winning creative director Stephen Gates shares what he learned from leading global in-house and agency creative teams, building multiple Fortune 100 brands, and working with some the world’s most innovative companies like Apple, Google, and Adobe.

SUBSCRIBE TO THE CRAZY ONE ON ITUNES

Here are the podcast episodes that were referenced in the talk at How Design Live.

EPISODE 33 – DESIGN THINKING

Part 1: Overview and Inspiration phase

Everyone is talking about Design Thinking but not many people understand or know how to use this methodology. This is the first in a 3 part series thats a crash course in Design Thinking that will teach you all the important parts of this methodology I learned while becoming an IDEO certified Design Thinking Trainer. In this episode, we will give you an overview of all of the parts of Design Thinking and then explore the inspiration phase which consists of research and synthesis.

LISTEN & SHOW NOTES

EPISODE 40 CREATIVITY

Who owns creativity: In-house or agency teams?

Over the past 10 years there has been continuous investment the growth of in-house creative teams which has resulted in a changing relationship between companies and their agencies. In this episode, we will look at the pro’s and con’s of in-house and agency creative teams, the different ways they work and where we all need to go from here.

LISTEN & SHOW NOTES

EPISODE 15 CREATIVITY

My conversation with Ferran Adria, the world’s greatest chef

Ferran Adria has been called the world’s greatest chef. He is certainly one of the most creative. This episode shares the insights on creativity, inspiration and more I learned from my visit to elBulli Taller and my conversation with Ferran Adria, the world’s greatest living chef.

LISTEN & SHOW NOTES

EPISODE 48 LEADERSHIP

3 steps to help you coach and grow your team members

Over the course of this show we have talked a lot about how to lead creative teams because there are many unique challenges for this type of leadership. One of the biggest challenges is how to effectively coach and grow the members of your team to make them a more valuable part of the team and meet their career goals. In this episode, we will look at how you can apply that leadership to people on your team and get the results you want from them using a simple three step process you can start using today.

LISTEN & SHOW NOTES

EPISODE 17 – HIRING

What do you need to look for to hire better creatives?

Every team wants to hire the best people but what do you look for? How do you get better at it? What should you avoid? This episode walks you through some of the questions I’ve learned to ask, some of the things I’ve learned to look for and some of the tests I’ve developed to find the best people.

LISTEN & SHOW NOTES

My Essential Resources

As a foundation to this podcast here are the essential apps I use, books, websites I visit, the people I follow, the video I watch and more as a starter kit for all creatives to use when listening to this podcast.

CHECK OUT THE ESSENTIALS

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