I’m the son of a Creative Director who grew up in an advertising agency.
I have over 20 years experience creating the strategy, concepting and design for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and innovative digital experiences. As a leader, I have 15+ years experience creating multiple agency and client-side purpose driven, idea led, world-class teams with cultures that foster innovation and leadership.
Chief Design Evangelist, InVision.
I work as a strategic partner to the world’s top brands including Google, Nike, AT&T, The Home Depot, Bank of America, WeWork, and more to elevate the business impact of design. I do that through teaching, executive and team coaching, and creating industry thought leadership to create cultural change, design leadership, design best practices, creative methodologies, and much more.
SEPT 2015 – APRIL 2018
Global Head of Design, Citi.
Led and helped to create Citi Design which is a team made up of multiple in-house design studios and external agencies creating global experiences in digital, branding and advertising for Citi FinTech, the Citi Innovation Labs and the Citi Global Consumer Bank. A few of the team’s projects have included the on-going re-design of Citi.com, re-designing the Citi mobile app, updating the Citi brand, creating a new digital design language used across all Citi digital experiences and working with IDEO to create a unique version of Design Thinking with agile methods just for Citi.
I was one of the 40 founding members of Citi FinTech which is a small start-up inside of the Global Consumer Bank dedicated to creating mobile-first solutions to a variety of problems and working as the tip of the spear to change the way the company thinks and operates. The Citi innovation labs work to design and prototype new ideas and emerging technologies from a variety of external partners. The team also works on all aspects of the global consumer bank to create a unified design and creative vision across the entire consumer bank.
SEPT 2006 – JUNE 2015
VP, Global Brand Design and Innovation, Starwood Hotels and Resorts.
I led the digital design, content, and film & video teams for Starwood Global Brand Design for all 10 of their brands as well as leading all design for the Starwood Preferred Guest loyalty program. Over the course of my time at Starwood, I transformed these teams from production-focused service organizations into world-class creative teams who were responsible for some of the biggest recent digital innovations in the hospitality industry. I did it by establishing all new standards and culture that drove innovation and built the trust with our clients and the C suite that allowed those innovations to launch to consumers.
Notable innovation included Aloft in SecondLife, the state aware design of the SPG smartphone and iPad apps, SPG Mobile Check-in and SPG Keyless Entry for iPhone and Apple Watch. Apple featured this work in 8 keynotes, 4 TV commercials, on Apple.com, in Apple Store, in the Human Interface Guidelines and more.
I’ve also worked as a Creative Director for McCann Erickson, 3D animator, junior letterpress operator and more.
Before Starwood, I worked as the Digital Creative Director at Temerlin McClain (part of McCann Worldgroup ) where I led work rebuilding the American Airlines brand after the attacks of September 11th as well as creating integrated global advertising for Subaru, Nationwide Insurance, Verizon, Cathay Pacific, ExxonMobil and more. I was literally born into design and advertising with a father who was a creative director and a mother who was an artist. I learned typography on a cast-iron letterpress in the basement of our house and I’ve been working as a designer since I was 13. I cut rubylith, studied Computer Graphics at Syracuse, worked as a 3D animator and then blended all of those skills into my digital work.
AWARDS AND HONORS
My work has been recognized with over 150 major design awards.
Including Cannes Cyber Lions, Webby Awards, Web Awards, and others. My work has also been recognized with other honors including Apple featuring my work in 8 keynotes, 4 commercials, in Apple Stores, on Apple.com the iTunes Store and in the Human Interface Guidelines.
• Webby Awards ( 3 finalists and 9 honorees )
• Cannes Cyber Lions
• ACM SIGGRAPH Computer Graphics Pioneer Award (1 of 7 awarded worldwide)
• Apple has featured my work in 10 keynotes, 4 commercials, in Apple Stores, Apple.com, iTunes App Store and the Human Interface Guidelines.
• Mobile WebAwards (3 awards including the 2014 Best Travel app)
• Communication Arts ( 2 Site of the Week, Interactive Annual, and Design Interact interview )
• ADDY Awards ( 29 local, regional and national awards including the first campaign to ever win Best Integrated Campaign and Best of Show Regional with no TV in the campaign )
• WebAwards ( 24 awards )
• Adobe Site of the Day ( 6 awards )
• Featured 5 times on Behance Web Design and App Design Served Sites
• Chosen by the editors of MediaPost and OMMA magazines as one of three 2009 Online Marketing All-Stars
• Chosen as a member of International Academy of Digital Arts & Sciences
#17 on 100 of the Most Talented and Influential Creatives Working Today
“There is a transformation afoot in the world of design, and Stephen Gates is at the forefront of it. That’s why he has just been named Head of Design Transformation at digital design and prototyping platform InVision—a new role “designed” just for him and for our times.”
Partner and advisor to the world’s most innovative companies.
I work to find real sociological insights, understand consumer needs and create concepts that use technology to influence consumers, drive revenue and meet business goals. It is the heart of all of my work which is why it can blend world-class design with experiences that get results. As a result of this work, I have been asked to work as a partner with brands like Apple, Google, IBM, 53, Adobe and others to create some of the first experiences on their platforms and products. In my role as Head of Design Transformation with InVision, I bring my experience and insights to the world’s best companies to help them elevate the impact of design and empower their design teams.
IN THE PRESS
My work has been featured in over 300 international press outlets.
Across top-tier national, tech, travel and broadcast press. Notable coverage has included The New York Times (print and online), CNN, WIRED, Fast Company, USA Today, CNBC, China Daily, The Wall Street Journal, TechCrunch, MacWorld, TODAY show, Re/Code, Financial Times and many others.
Recent professional press highlights
• TIME – Tim Cook Just Revealed More Apple Watch Secrets – read the article
• Engadget – Apple Watch will unlock your hotel room door – read the article
• Fast Company – Starwood’s App Driven vision for the hotel of the future – read the article
• Engadget – Starwood’s app for Google Glass will let you search and book hotels – read the article
• Wall Street Journal – The new hotel key: Your smartphone – read the article
• USA Today – Smartphones to replace room keys at select Starwood Hotels – read the article
• Luxury Daily –Starwood dominates L2′s hotel digital index – read the article
Recent personal press highlights
• HOW Magazine – HOW 100 – read the article
• New York Times – For Some, iPad Pro Can’t Match PC Strengths – read the article
• Fast Company – Your Next Innovative Idea Could Be A Restaurant Visit Away – read the article
• Mashable.com – The Workspaces Of Men Who Are On Their Game – read the article
• MacWorld – How developers are making apps for an Apple Watch they haven’t seen yet – read the article
• Resource Magazine – Starwood VP Stephen Gates Reveals His Secrets – read the article
• The Next Big Design – The Bad Boys of Design – read the article
• Adobe success story – Engaging travelers near and far – read the article | watch the video
TEACHING AND PUBLIC SPEAKING
I’m an accomplished international speaker.
I’ve spoken at events ranging from sessions for companies like IDEO, Apple, Google, and GE; to large international keynotes at SXSW, HOW Design Live, and the Fifteen Seconds Festival alongside speakers like Apple co-founder Steve Wozniak, Nest founder Tony Faddel, Martha Stewart, Zappos.com CEO Tony Hsieh, John Maeda and more. My talks are consistently scored by attendees as one of the best at every event because they give honest and actionable takeaways the audience can immediately implement.
I’m the only speaker named an Adobe MAX Master speaker as one of the top 20 speakers at the conference for 4 consecutive years with those sessions receiving an average score of 4.9 out of 5 from over 8,000 attendees. I’ve been a guest lecturer at Yale, Princeton, MIT International Design Center, School of Visual Arts, and Parsons. As well as an IDEO trained Design Thinking teacher and Lynda.com instructor.
- Adobe MAX 2012-2017
- Talks and classes on leadership and innovation at Apple, IDEO, Adobe L’Oreal, GE, Carrefour and more.
- HOW Design Live
- Design Thinkers Toronto and Vancouver
- World Usability Day
- Usability Experience Professionals Association International Conference
- REACH Creative Leadership Conference
- Fifteen Seconds Festival
- Online Marketing Expo Barcelona – Opening keynote
- FUSE 2010, 2011, 2016
- Ad:Tech New York
- Social Media Week NYC
- Engage: NYC Digital Storytelling Conference
- World Future Trends Summit
- And many more
I’m an IDEO trained Design Thinking instructor.
I am trained IDEO Design Thinking instructor who has worked with senior members of IDEO to build a custom Design Thinking curriculum and then taught 5 day, 3 day and 1 day intensive workshops alongside with their team and then by myself under their supervision until I had mastered the material and their teaching style. Since then I have taught hundreds of people all over the world in a wide variety of settings and class sizes.